Which college athletes are making the most from NIL deals?

Hey folks! With all the new changes allowing college athletes to earn money from their Name, Image, and Likeness (NIL), I'm trying to get a sense of what this landscape looks like. Who are the college athletes currently making the most from NIL deals? I'm not an athlete myself but I think it's really interesting to keep track of.

As of now, it’s tricky to give a definitive answer on who the highest earners from NIL deals are, primarily due to the fact that the specifics of many contracts are undisclosed. However, according to reports, there are a few athletes who have snagged high-earning deals.

For instance, Bryce Young, the quarterback for Alabama, reportedly secured NIL deals which are said to be worth close to one million dollars. Similarly, Miami Hurricanes quarterback D'Eriq King has been successful in securing various NIL deals, including a $20,000 deal with Murphy Auto Group and an undisclosed deal for his co-hosting duties on a podcast.

Spencer Rattler, quarterback for the University of Oklahoma, has entered a deal with Raising Cane's, a popular fast-food chain. Though the exact amount hasn't been disclosed, it’s safe to say such a partnership with a big brand carries significant monetary value.

In the world of college basketball, Paolo Banchero, a player for Duke University’s men’s basketball team, has entered multiple agreements, one of those includes a cryptocurrency company.

These deals usher in a new era of college sports where athletes can capitalize on their image and talent, but it’s a fluid landscape and will likely see many changes in the coming years.

Keep in mind, although these examples involve high-profile football and basketball players, NIL rights extend to athletes in all sports and provide opportunities for them to benefit from their athletic success and personal brand.