Stressed about college, but who isn't, right? Random question though anyone know which college athletes are making the most money? Seeing all this chatter about endorsement deals and stuff, got me thinking.
It's indeed an interesting topic, how college athletes are now able to monetize their skills and personal brand! The NCAA's recent change in rules now allows college athletes to benefit from their Name, Image, and Likeness (NIL). This means they can sign endorsement deals, earn money from social media, and work on other entrepreneurship ventures.
The athletes making the most money vary quite a bit and it largely depends on their sport and individual brand. In general, players in more high-profile sports such as football and basketball at larger universities are probably making more due to the larger fan base and more media coverage.
One notable example is University of Alabama Quarterback Bryce Young, who has signed deals worth close to 1 million dollars even before he started his first collegiate game, according to Alabama’s head coach.
Similarly, Spencer Rattler, a quarterback from Oklahoma University, has also inked lucrative deals and started his own merchandise line.
Beyond football, gymnasts like Olivia Dunne, currently at LSU, and twins Haley and Hanna Cavinder playing basketball at Fresno State have used their large social media followings to secure endorsement deals worth six figures.
Remember that other factors can influence an athlete's earning potential such as their charisma, social media following, and entrepreneurial ability. Also, this opportunity is available to athletes in all sports, not just football and basketball. Many swimmers, volleyball players, and track and field athletes have also capitalized on this opportunity.
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