Curious about NIL rule

I'm just curious about how the whole NIL (name, image, likeness) thing in college football works. What's the most money someone has made from it so far? And do all athletes get something, or is it just the superstars?

The Name, Image, and Likeness (NIL) rules in college football are designed to give student-athletes the ability to profit from their personal brand while still in school. This is a big shift from the previous regulations, which didn't permit student-athletes to earn money from NIL deals.

In terms of earnings, it varies quite a bit depending on the athlete, their sport, and their own personal brand. Bryce Young, the quarterback at the University of Alabama, was reported to have NIL deals worth nearly a million dollars even before he started his first game, which is one of the higher figures we've heard so far. However, it's important to know that such high earnings are definitely not the norm.

As for which athletes get deals, it's not restricted to just team superstars. While prominent players might attract bigger deals because of their increased visibility, NIL opportunities exist for athletes across various sporting disciplines at different levels of recognition. Some athletes might earn money through sponsorships, others might host paid skills clinics, and some might create and sell merchandise or monetize their social media profiles. There's a wide range of possibilities.

Still, not all athletes will earn the same from NIL deals, and some might not earn anything at all. The value of an athlete's NIL is largely determined by market factors, so it often largely depends on the athlete's personal brand, sport, and visibility.