Effective methods used in college recruitment?

I’m a junior, and I'm starting to get a lot of recruitment stuff from colleges. Just wondering what kind of recruitment strategies seem to work the best for you guys? Personally, phone calls from actual students or alums stand out more to me, but what about everyone else?

Recruitment strategies can indeed have various levels of effectiveness, depend on one's personal preferences. Here are a few methods that often make a positive impact:

1. Personal Connection: Like you mentioned, phone calls from current students or alums can be immensely helpful. They bring a personal element to the typically daunting process of choosing colleges. Hearing first-hand experiences can provide insightful and authentic information about campus life and academics.

2. Webinars and Virtual Tours: With a shift towards virtual platforms due to the recent pandemic, webinars and virtual tours have gained popularity. They offer an in-depth view of the campus and its facilities without having to leave your home. Moreover, the interactive Q&A at the end of webinars can effectively answer any queries.

3. College Fairs: Although they can sometimes feel overwhelming, college fairs can be a great way to learn about many different schools in a short amount of time. They provide an opportunity to directly interact with admission officers and get a sense of what each institution has to offer.

4. Personalized Emails: Many find personalized emails, which include details specific to their interests, prospects, or region, more appealing than generic emails that seem mass-produced. The personal touch can demonstrate that the college is truly interested in an individual student.

5. Social Media: Colleges actively reaching out and interacting with prospective students via social media platforms can be seen as engaging and dynamic. It tends to resonate particularly with the younger generation who heavily use these platforms.

6. Featured Student Success Stories: Colleges showcasing the successes of their students, such as internships, research, or post-graduation outcomes, can provide a realistic and promising picture of what prospective students might experience or achieve at the institution.

Ultimately, effective recruitment is all about personalization and connection, so whatever techniques make you feel seen, heard, and excited to learn more will be the best fit for you.