Came across Dos Equis' 'Most Interesting College Football Fan' campaign and got me curious. How exactly do they determine the 'most interesting fan'? Any fun facts?
Dos Equis' 'Most Interesting Fan' campaign was quite an interesting initiative. Essentially, the brand dubbed this title on football fans who displayed a unique and enthusiastic spirit for the game. The details for how they selected the "Most Interesting Fan" tended to vary from year to year, but generally it involved fans submitting stories or videos that showcased their love and dedication to college football.
In one of the campaigns, fans were invited to submit their tales of fandom for a chance to be named the 'Most Interesting Fan of College Football.' The winning fan typically receives prizes, such as a trip to the College Football Playoff National Championship.
In terms of fun facts, one of the most memorable 'Most Interesting Fans' was Steve "Stoney" Stoner. Stoner, a University of Iowa fan, had attended every home, away, and bowl game of his team for over forty years. Talk about dedication! Another winner, Clint Moseley, was a double amputee who continued to showcase a passion for college football that was unmatched. These winners are examples of the extraordinary stories that this campaign brought to light.
So, in essence, it's more about the spirit of the game and the personal anecdotes of die-hard fans than any measurable metric. The initiative has been great at highlighting the diverse and enthusiastic fans that make college football such an exciting community to be part of.
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