How do HBCUs strategize their recruitment?

As a junior looking into colleges, I'm curious about the recruitment strategies HBCUs use. Does anyone know if they do anything unique to attract students?

Historically Black Colleges and Universities (HBCUs) often employ a range of unique and culturally specific strategies to attract students. Many HBCUs conduct high school visits targeting schools with significant minority populations, offer culturally relevant programming at events on and off campus, and get their alumni networks to actively participate in recruitment to convey the supportive environment and opportunities available.

Recruitment strategies can include showcasing their strong legacy, history of producing prominent leaders, and commitment to social justice. Additionally, they might emphasize their smaller class sizes, which can result in a more personalized college experience, as well as mentorship opportunities with faculty, who are often highly invested in building up their students' personal strengths as well as their academic ones. Another aspect is the financial incentives—many HBCUs like to highlight that they offer competitive scholarships and financial aid packages to make education accessible to minority students.

If you're interested in seeing all of this in action firsthand, I'd recommend reaching out to the admissions offices of the HBCUs you're interested in. They can provide detailed information about upcoming events, where you'd be able to experience their unique community spirit and learn about their educational offerings yourself!