Consumer habits of American high school students

I'm working on a project about consumer behavior and I'm curious - what do American high school students buy the most these days? Is it primarily study-related goods, or is there a trend towards lifestyle products and tech gadgets? Any insights?

In response to your question, American high school students' purchasing habits vary significantly based on factors like personal interests, socio-economic backgrounds, and where they live. However, some general patterns have been observed.

Firstly, technology plays a major role. Gadgets like smartphones, laptops, headphones, and gaming consoles are popular purchases, as they serve multiple purposes from education to entertainment.

Fashion and personal care items also constitute a significant share. Clothing, footwear, skincare, hair care, and makeup products are commonly bought, as high school years are often when students start to develop their style and become more self-aware.

Food and beverages, particularly fast food and snacks, are well-liked among this group. Oftentimes, students prefer to hang out at their favorite dining spots or grab a quick snack between school and extracurricular activities.

Educational resources are another category. Besides school supplies and textbooks, students increasingly spend on online study aids, tutoring services, and test prep materials, especially those who are preparing for the SAT or ACT.

Lastly, extracurricular activities can drive consumer behavior. For example, students into sports might spend more on apparel, equipment, or sports club memberships. Similarly, those interested in art or music might invest in related supplies or instruments.

It's important to note that these patterns can and do change regularly, influenced by societal trends, economic conditions, and shifts in youth culture. For the most accurate information, I'd suggest conducting a survey among your targeted demographic or referring to recent market research studies.