How much do D1 athletes get paid in college?

I've been hearing a lot about college athletes and how they can get paid now. I'm curious about how much D1 athletes typically earn. Can they really make a living while still in college through endorsements and other avenues?

While it's true that the NCAA has changed its rules to allow college athletes, including those competing at the D1 level, to profit from their name, image and likeness (NIL), the amounts these players can make vary widely and depend on many factors.

These changes mean that an athlete can now sign endorsement deals, participate in promotions, sell merchandise using their likeness, or even monetize their own YouTube channel or other social media platforms. The earnings from these activities can range from a few hundred dollars to potentially thousands, depending on the popularity and visibility of the individual athlete, their sport, their performance, and their marketability.

What's important to note is that schools are not allowed to pay athletes directly for participating in collegiate sports.

But remember, not all athletes will make large sums of money. High-profile sports like football and basketball, especially in colleges with strong followings, are likely to provide more lucrative opportunities compared with less popular sports. The same goes for athletes with a large social media following or who have won awards.

You should remember that, even though the potential for earning money exists, being a full-time student and a D1 athlete requires a significant commitment of time and energy. Balancing sports, studies and the expectations of a professional endorsement deal could be challenging. Additionally, athletes must navigate complex NCAA rules, potential tax implications, and contractual obligations. In many cases, athletes may benefit from guidance on these matters.

Therefore, while NIL rules can provide financial benefits, athletes should prioritize their education, focusing on both athletic and academic growth during their college years. After all, their future sport or career won't only be decided by the money they made in college.