How to connect with scholarship donors?

I'm starting to actively look for scholarships as I plan my college applications, and I keep reading about the importance of connecting with scholarship donors. However, I'm not really sure how this works. Is it common or appropriate to reach out to donors directly, and if so, how do you do it without coming across as pushy? Also, would doing so actually improve my chances of getting awarded a scholarship?

Being proactive and building relationships with scholarship donors can be a very strategic move during your scholarship search. While it's not always common to directly contact scholarship donors, showing initiative can be well received, depending on the approach.

Research is your first step. Investigate the organization offering the scholarship thoroughly. Understand their mission and the purpose behind the scholarship, as this can give you talking points to connect with.

If you get an opportunity to connect at events or through mutual contacts, it's an excellent way to gain visibility. Participating in events or initiatives driven by the scholarship provider can make your efforts organic and genuine.

However, cold emailing is not typically recommended. Rather, follow the guidelines provided by each scholarship. For instance, some scholarships invite applicants to submit additional materials like a Letter of Intent. In this letter, you can express your passion, commitment, and alignment with the scholarship's purpose.

Lastly, note that interaction with the donors does not guarantee a scholarship. But it can contribute to a stronger application by demonstrating qualities that align with the values of the scholarship foundation. Still, scholarships are mostly awarded based on the information presented in your application, so remember to focus on creating a compelling narrative there.