Does anyone have insights about selling cars on military bases abroad? I'm wondering what the market looks like and what skills or certifications might be needed.
Selling cars on military bases abroad can provide a unique opportunity due to a captive market of U.S. military personnel stationed overseas. These military members may want to purchase American-style cars while they're abroad that they can bring back when they return stateside, or they might prefer a local vehicle better suited to the region's driving conditions. Here’s what you generally need to know:
Market Size: The market size for selling cars on overseas military bases may vary depending on the size and location of the base. Generally, larger bases in countries such as Japan, Germany, and South Korea may have a significant market, given the substantial presence of American military personnel.
Skills Required: A successful car salesperson needs strong customer service and communication skills. Building relationships with the military community, understanding their needs, and offering tailored solutions can greatly improve your success. Knowledge of the vehicle features, financing options, and department of defense regulations will go a long way.
Certifications: There's no specific certification required to sell cars on military bases. However, understanding the unique circumstances of active-duty military personnel, such as overseas deployment and frequent moves, will assist in providing suitable vehicles and financing solutions. A background in auto sales or other retail experience will likely be beneficial.
Understanding Military Culture: A general familiarity with military culture and the unique challenges these customers may face (like PCS moves and OCONUS assignments) can help build trust with this community and result in more sales.
Finally, it's worth noting that most on-base car sales jobs would usually fall under the purview of the military's Exchange Service, such as the Army & Air Force Exchange Service (AAFES) or the Navy Exchange Service Command (NEXCOM). These jobs often require that you be a U.S. citizen and be able to pass a thorough background investigation as you would be working on a military base.
In conclusion, selling cars on military bases abroad can be a great opportunity for the right individual. Familiarizing yourself with the military culture, their unique needs, and various auto financing options could be a stepping stone to success in this niche market. Good luck!
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