What does a digital creator's job involve?

I'm really into social media and content creation. Can someone break down what digital creators actually do? Is it just making videos, or are there other aspects to the job? I'm considering this for my future career.

Sure! A digital creator, also referred to as a content maker, is primarily involved in creating and sharing digital content online. From an overview, it can seem to be predominantly about creating videos, but there's much more to it. Here's a breakdown of what digital creators typically do:

1. Content Creation: This is the most obvious part. You conceptualize, plan, create, and publish content often via platforms like YouTube, Instagram, TikTok, blogs, or podcasts. This content can be in the form of videos, photos, graphics, written articles, or audio files depending on your platform and audience.

2. Research and Conceptualization: A big part of a digital creator's job is researching topics that would resonate with their audience. This requires staying updated on the latest trends, anticipating future ones, and brainstorming creative ways to present these to your audience.

3. Platform Management: Alongside creating content, a digital creator has to manage their platforms efficiently. This includes things like scheduling posts, making sure all content aligns with the brand's image, and engaging with the community (responding to comments, engaging in platform-specific trends, etc).

4. Marketing and Promotion: Digital creators often act as their own publicist and marketer. This means crafting strategies to promote content, increase follower count, or generate engagement dependant on the platform. This can involve SEO, hashtags, collaborations, etc.

5. Data Analysis: Post-production analysis is essential. This means looking at metrics like engagement rates, reach, likes, shares, and viewer retention to understand what works best. Based on these insights, future content can be tweaked to perform better.

6. Monetization: Monetizing the content is another key aspect. This can involve negotiating brand partnerships, sponsored content, displaying ads, launching merchandise, setting up Patreon or crowdfunding campaigns, or utilizing any other methods of monetization available on your platforms.

7. Networking: Building relationships with other creators, brands, influencers, and fans is vital for a digital creator. This supports collaborations and offers opportunities for learning, growth, and potential partnerships.

In conclusion, being a digital creator involves a blend of creativity and strategic thinking, with the responsibilities extending way beyond simply creating content. It can be a rewarding career if you're deeply invested in it!