Role of a social media expert?

I'm considering a career in social media and want to understand what a social media expert does. What exactly makes someone an 'expert' in this field, and what kind of work do they typically do?

A social media expert is a professional who knows how to use social media platforms effectively to communicate with and engage an audience. They understand the algorithms of social platforms, are adept at content creation and curation, and have a finger on the pulse of current trends.

Key responsibilities typically include creating and implementing social media strategies, developing brand voice and online reputation across platforms (like Facebook, Twitter, LinkedIn, Instagram, etc.), managing regular posts and replying to followers, optimizing posts for SEO, interpreting analytics, and liaising with other departments such as sales and customer service to sync marketing initiatives.

'Expert' is a term applied to those who not only have a deep understanding of these tasks but also have a proven track record of leveraging social media to drive engagement and meet business goals. They need to stay up-to-date with evolving social media trends, algorithms, and the best tools for social media management.

Additionally, social media experts often specialize in a specific area such as social media ad campaigns, influencer marketing, or analytics and reporting. This allows them to develop in-depth skills and knowledge in that area and contribute significantly to their organization's or client's social media presence.

Lastly, soft skills like creativity, communication, adaptability, and customer service are also key, as much of the work involves engaging with people and adapting to changes in a fast-paced digital environment.