What does a public relations officer do?

I'm thinking about careers and came across the role of a public relations officer. Can anyone explain what their job involves and the kind of tasks they handle? It seems interesting but I'm not entirely sure what they do day-to-day.

Public Relations Officers, often referred to as Public Relations Specialists or PR Officers, play a crucial role in managing the public image and reputation of an organization or an individual.

The daily tasks of a PR officer might include:

1. Media Liaison: Media liaison duties include building relationships with journalists, scheduling interviews, and arranging press conferences. They write press releases and prepare information for the media to facilitate coverage of the organization's activities or events.

2. Event Coordination: PR officers often plan and coordinate events meant to connect their organization with the public or the media. These could be promotional events, press conferences, or customer-based events.

3. Public Statements: They are often involved in developing public statements on behalf of their organization. These statements might be in response to inquiries from the media, crisis situations, or for promotional purposes.

4. Content Creation: They may also create promotional content such as website articles, blog posts, newsletters, social media posts, and other marketing materials, keeping in mind the organization's brand and voice.

5. Monitoring Public and Media Perception: A big part of their job is to monitor public and media perceptions about the organization, and respond effectively to minimize any negative impacts. They track publications and broadcasts that mention their organization, and report back to management about the effectiveness of their PR strategies.

6. Crisis Management: If something disrupts the organization's reputation, PR officers play a pivotal role in crisis management, strategizing and implementing a plan to mitigate the negative impact.

While specific tasks can vary depending on where they work and the size of their organization, these are some common responsibilities. Being a PR officer can be quite exciting as it involves interacting with different stakeholders and handling a variety of tasks, but it also requires good communication, writing, and strategic thinking skills.