Marketing sounds like a cool area to work in, especially with everything online now. What kind of tasks does a digital marketer handle regularly, and what skills should I focus on developing during high school?
A digital marketer's primary role is to engage and interact with targeted virtual communities and networks users. Their goal is to ultimately promote a company's product, service, or brand by utilizing various digital channels. Common tasks include:
1. Content Creation and Strategy: In this task, you'll develop valuable content for the audience that drives engagement and shares. This could be blog posts, videos, and social scripts. Your goal is to deliver the right content to the right person at the right time on the right platform.
2. Search Engine Optimization (SEO): You'll work on improving website rankings on search engines. This might involve conducting keyword research, analyzing website analytics, or creating SEO-friendly content.
3. Social Media Management: This involves creating, scheduling, analyzing, and engaging with content posted on social media platforms like Instagram, Facebook, or Twitter.
4. Email Marketing: Email is a key communication channel in digital marketing. You often design newsletters, promotional emails, and set up automations to nurture leads or re-engage customers.
5. Digital Advertising: This encompasses creating and managing digital ads on platforms like Google Ads or social media ad platforms.
As for skills to develop in high school, here's a great starting point:
1. Creativity: This will be critical to help you come up with new and unique promotional campaigns.
2. Analytical Skill: Analyzing how campaigns are performing using metrics and data is a big part of this role.
3. Technical Knowledge: Understanding of SEO, keyword research, Google Analytics, AdWords, or other related software will be beneficial.
4. Writing Skills: Communicating effectively, especially through written content, is a key part of any digital marketer's job.
Participate in clubs or opportunities available at your school that can equip you with digital skills, writing, or analytic thinking. Additionally, you could consider taking relevant free online courses to supplement your learning. All of these would give you a good foundation upon which to build a career in digital marketing.
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