What is the role of a telemarketer in vocational school admissions?

I'm curious about what telemarketers do, especially those involved with vocational schools. Is it more sales-oriented, or do they help with guidance and information for potential students?

Telemarketers in vocational schools, like those in other industries, typically play a sales-driven role. Their main job is to reach out to potential students to introduce them to the school and its programs, with the ultimate goal of encouraging them to apply.

These telemarketers may make outbound calls to prospective students who have expressed interest in the school, for instance, by filling out a form on the school's website. Throughout the conversation, they typically describe the school's offerings, discuss the advantages of the programs, and answer any questions that the potential student may have.

That said, their role is not simply to sell. To be effective, they need to be knowledgeable about the school and its programs as they also provide guidance and share important information with prospective students. They can advise on what programs might be a good fit based on the student's interests and career goals. They also provide details about the application process and available financial aid options.

Keep in mind that the role can vary depending on the specific practices of the vocational school. For example, some schools might have telemarketers who are well-versed in career counseling, while others may have their telemarketers focus more on the promotion of their programs. Thus, anyone interested in these roles should research the specific school or position to understand the expectations better.