Thinking about career options and curious if being a social media manager is a cool job. What do they actually do day-to-day? Is it all about posting online or is there more to it? Any insights appreciated!
A social media manager's role is way more intricate than just "posting online", though that is indeed a part of the job. You could visualize this role as the bridge between a brand and its audience, with management duties extending across various social media platforms like Twitter, Instagram, Facebook, LinkedIn or TikTok.
Starting with content creation, a social media manager comes up with different types of engaging content that fit the brand's image and audience. This content can be text, graphics, videos, or even interactive content like quizzes or polls. They work in tandem with marketing and graphic design teams to ensure the used imagery aligns with the brand's overall aesthetic.
They undertake community management as well. This involves tracking engagements on posts, responding to comments, and messages, forwarding queries to relevant departments, and basically maintaining an active and healthy relationship with the audience.
A crucial aspect of their work also involves reporting and analytics. They need to keep a keen eye on exact metrics like engagement rates, follower growth, and click-through rates. Understanding these metrics can guide their strategy, assisting in identifying what kind of content works and what does not.
Moreover, they would also monitor and analyze industry trends, understand competitor strategies, and look for opportunities to leverage. Social platform management goes beyond just random posts; it's about creating a cohesive strategy that drives business goals, whether that's promoting a product, directing traffic to a website, or positioning the brand.
Lastly, they also manage social media advertising. Each platform has different ad formats, and targeting the right audience with well-crafted ads can be a game-changer for a brand.
Naturally, there's a need for multitasking, creativity, good writing skills, and keeping up with the latest digital trends. If you're the kind of person who loves engaging with people, can express ideas creatively, and adores everything digital - this career could be a great fit.
CollegeVine’s Q&A seeks to offer informed perspectives on commonly asked admissions questions. Every answer is refined and validated by our team of admissions experts to ensure it resonates with trusted knowledge in the field.