Can someone explain what a digital marketer does?

I'm curious about the field of digital marketing. What are the main responsibilities of a digital marketer, and what kind of skills should I develop if I'm interested in this career path?

Absolutely, happy to provide some insight on this. A digital marketer is responsible for promoting brands or products online, through various digital channels and strategies. These strategies aim to increase brand awareness, drive web traffic, acquire new customers, and retain existing ones.

The responsibilities of a digital marketer can vary widely, depending on the specific role and company, but some common ones include designing and implementing digital campaigns, optimizing SEO and SEM, analyzing data and KPIs to measure campaign performance, managing a company's online content and social media presence, and providing insights on customer behavior and preferences to guide marketing decisions.

Often, digital marketers work closely with other team members - like content creators, designers, and sales teams - to ensure that campaigns align with overall brand strategy and business goals.

For skills, digital marketers should be well-versed in various digital tools and platforms such as Google Analytics, social media platforms, SEO tools, email marketing software, and content management systems. Strong analytical skills are a must for understanding and interpreting data to make effective marketing decisions. You should also develop strong communication skills, as digital marketing often involves creating compelling content and interacting with customers online. A basic understanding of web design can also be helpful, particularly for optimizing user experience on websites or landing pages.

It's worth noting that trends and technologies in digital marketing are always evolving, so continuous learning and staying updated on the latest practices are crucial in this field. You could explore online courses or certifications in digital marketing to enhance your skills and knowledge.

As a path, digital marketing can range from being a specialist in one area like social media, SEO, or email marketing, to a generalist role where you'll manage a variety of these channels. It's really up to you and what you find most interesting in the field.