What jobs does a marketing assistant do?

I'm looking into marketing as a potential field and was wondering what kind of tasks are typical for a marketing assistant. Do they work closely with managers, and is it more creative or analytical?

A marketing assistant usually works closely with the broader marketing team, and it's typically a pretty collaborative role. They often have diverse duties that span both creative and analytical areas.

Typically, marketing assistants help in the creation and execution of marketing campaigns. This could include drafting marketing materials like brochures, social media posts, or email newsletters. They could also be involved in tasks like coordinating events, such as fundraisers, product launches, or webinars.

On the analytics front, they often assist with market research to help understand things like consumer behavior, competitor activities, and trends in the market. This could also involve tracking marketing metrics, generating reports, and assisting with the evaluation of campaign effectiveness.

In some cases, a marketing assistant may also work on administrative tasks related to marketing. This could include maintaining databases of client contacts, tracking budgets and expenses, or scheduling meetings and coordinating calendars for the marketing team.

So depending on the specific job and company, a marketing assistant can be more creative (if you're working on campaigns, creating marketing materials, and such) or more analytical (if you're working on market research, tracking metrics, etc.). It's often a good mix of both, which can be appealing to those who enjoy using both skill sets.

Remember, these are just general examples. The specific duties can vary considerably based on factors like the size and type of company, the industry, and the focus of the marketing department.