What happens in an informal university interview?

I'm applying to a few colleges and some mention an informal interview. What exactly happens during an informal interview for university admissions, and how should I prepare? Does it really affect admissions decisions?

An informal interview usually involves a relaxed conversation between you and a representative from the university. This could be someone from the admissions office, a faculty member, an alumnus, or even a current student. The purpose of an informal interview is for the college to get to know you better as an individual, outside of your application, and for you to learn more about the school as well.

The structure of an informal interview can vary but usually includes questions about your academic interests, extracurricular activities, and why you're interested in the particular university. You might talk about a class you loved in high school, how you see yourself fitting into the campus culture, or what you hope to accomplish in college and beyond. It's an opportunity for you to expand beyond what's already in your application - a chance to show your enthusiasm, curiosity, and personality.

Preparing for an informal interview involves understanding the university, its culture, and its programs, as well as reflecting on your own experiences and ambitions. You should research the school, be ready to discuss your interests and goals, think about why you're interested in the school, and have a few questions of your own prepared to ask.

Though the term "informal" may suggest it's less significant, such interviews can have an impact on the admissions process, particularly at smaller universities or those that weigh 'demonstrated interest' (showing you're keen on the school). While not typically a major deciding factor compared to grades, test scores, and your personal essay, a positive interview can strengthen your overall application and give the admissions team additional context about you.

Yet, at most colleges, interviews are optional, and awarded based on how many alumni interviewers are in your area. In smaller cities, there probably just wasn't anyone to interview you, and in larger metro areas, there are often too many applicants for the number of alumni volunteers. Even at highly selective schools, many students are admitted without interviewing.

But remember to accept an interview if offered, because ignoring or declining an interview can imply that your application to that school isn't a priority for you. It's another platform to illustrate why you'd be a great fit for the school and vice versa. So approach it as a conversation and an opportunity rather than as a stressful test, and you'll do just fine.