How to answer 'Why did you choose this university' in an interview?

I'm prepping for some university interviews and I'm not sure how to tackle the 'why did you choose this university' question. Any tips on how personal or specific I should get with my answer? Thanks in advance!

Great question! When answering 'why this university', it's essential to be specific and articulate exactly what makes that university special to you. Being personal and detailed can help make your answer more compelling, so long as you keep it relevant and concise.

Start by doing thorough research on the university. Look into the program you're interested in, the specifics of the curriculum, the faculty, any unique opportunities the university offers, and its overall culture and values. All these points can form a solid foundation for your response.

For example, if you're applying for a biology program and the university has a renowned professor whose research you admire, mentioning that would be a great addition to your answer. If there's a specific course within your intended major that excited you, include that too.

Additionally, reflect on your goals and ambitions and how the university can help you meet them. For instance, if you’re interested in environmental advocacy and the university has a strong program or resources for that, emphasize how those align with your personal goals.

Campus culture and values are parts of the university experience too. If you connect with the university's emphasis on community service, student leadership, or any other value, bring that up.

Remember to strike a balance - while it's good to show how the university can cater to your interests and needs, you also want to express how you can contribute to the university community. This makes it a two-way street and shows that you're not just there to take but to give as well.

Finally, practice delivering your answer. Confidence and clarity in your response show that you've thought carefully about it.

So, in response to your question, yes, you should get personal and specific in your answer. It will make it more meaningful and convincing. Just make sure it aligns with the overall message you're trying to convey in your interview: how the university and you are a right fit for each other.