What do colleges want to read in transfer essays?

I'm working on my transfer application essays and I'm kind of stuck. What do college admissions officers look for in a good transfer essay? Are there any must-include elements or topics that tend to resonate well?

When reviewing transfer essays, college admissions officers are typically interested in understanding the reasons behind your decision to transfer and the ways in which you believe their institution will enable you to achieve your goals. Here are few key elements you should consider including:

1. Reason for transferring: Explain why you're seeking to change schools. This isn't an opportunity to criticize your current institution but rather to indicate what's missing. Perhaps it's a lack of academic rigor, or maybe you don't have the opportunities to pursue your intended major.

2. How the new school aligns with your plans: Next, articulate why the school you're hoping to transfer to is a better fit for your career plans and interests. Research specific programs, professors, or resources that support your academic or career objectives and mention them.

3. Academic and personal growth since enrolling in your current college: Illustrate how you've matured and developed during your time at your current school. Perhaps you've challenged yourself academically or realized a new passion - highlight these experiences.

4. Positive connection to the new school: Reflect the knowledge you have of the school to which you are applying and show enthusiasm. Talk about what you love about it, and why it's the perfect match for you.

Avoid writing a generic essay that could be applicable to any institution. The best transfer essays are tailored to the specific school you're applying to and show you've done your homework about the unique opportunities it offers. And though discussing academic reasons for transferring is important, also reflect on social, cultural, geographical, or other factors that draw you to the new school.