Do colleges track demonstrated interest?

Hey everyone, I've been hearing a lot about 'demonstrated interest' in the college application process. Can you guys help me understand which colleges particularly track it and if it's super important for my chances of acceptance? Thanks!

Yes, many colleges do track demonstrated interest, although the specific ways they do so and how important it is can vary. Demonstrated interest is a term that refers to the level of a student's engagement with a college, measured through activities like attending information sessions, campus tours, interviews, and connecting with admissions representatives. Some colleges believe that the more a student has shown interest in their institution, the more likely they are to attend if accepted, which would ultimately benefit the school's yield rates (the percentage of accepted applicants who choose to attend).

Smaller private schools, liberal arts colleges, and some competitive universities may track demonstrated interest more closely than larger state schools or very top institutions. Nonetheless, demonstrated interest is not typically a make-or-break factor in your application. Still, it can make a difference in some cases, especially if you're applying to a school that places more weight on it, or if your application is on the borderline.

Here's what you can do to demonstrate interest in a college:

1. Visit the campus, take a tour, and sign up for an information session if possible. Virtual campus tours and online information sessions count, too.

2. Reach out to and engage with admissions representatives. You can ask thoughtful questions at college fairs, information sessions, or through email.

3. Attend any regional events by the college, either in-person or virtually.

4. Apply for Early Decision or Early Action to a college, as these application options usually show a high level of interest.

5. Schedule an interview if available and be prepared to articulate why you're interested in attending the school.

Again, demonstrated interest is just one factor among many in the admissions process, and it won't single-handedly secure you an acceptance. Make sure to focus on other essential aspects of your application, like maintaining a strong GPA, participating in extracurriculars, and crafting compelling application essays.