How important is demonstrated interest for college admissions?

Hi guys! I'm a junior who's been researching college admissions, and I keep coming across the term 'demonstrated interest.' How important is it for me to show that I'm genuinely interested in a college? Do admissions officers really take that into account? Any tips on how I can effectively demonstrate interest? Thanks in advance!

Hey there! Great question. Demonstrated interest can vary in importance depending on the college or university you're applying to. Some schools do take it into account, while others may not place as much emphasis on it. Demonstrated interest is essentially any action you take to show that you're genuinely interested in a particular college. This can include visiting the campus, attending open houses or virtual events, connecting with current students or alumni, and reaching out to admissions officers with questions. One effective way to demonstrate interest is through a tailored and well-researched 'Why This College' essay. This shows that you've taken the time to learn about the school and are genuinely excited about the possibility of attending. Remember, though, that demonstrated interest is just one piece of the admissions puzzle. Your academic record, extracurricular involvement, and essays are all important factors in the decision-making process. Best of luck on your college journey!