Advertising UT Austin Degree Plan

Hey there! I'm looking into majoring in advertising at UT Austin, but I'm feeling a little lost. Can anyone help me figure out the degree plan? What are the required courses, and what elective options might be interesting for someone passionate about advertising?

Hey! It's wonderful that you're considering studying advertising at UT Austin. As an advertising major, you'll be part of the Moody College of Communication. Let me give you an overview of the degree plan, including the required courses and some interesting elective options.

Degree plan requirements are typically broken down into different components, such as the Core Curriculum, Communication courses outside of Advertising, and Advertising major courses.

Core Curriculum:

These are general education courses that all UT Austin students need to complete, including subjects like English, Mathematics, Science, Social & Behavioral Sciences, and more. You can visit the UT Austin Core Curriculum website for the full list of subjects and course options.

Communication Courses outside of Advertising (9 hours):

You'll also need to complete three courses from areas outside of advertising, like Public Relations, Communication Studies, Journalism, or Radio-Television-Film. This helps to broaden your knowledge within the communication field.

Advertising Major Courses:

You'll be taking a variety of required courses, including Introduction to Advertising, Creative Process, Advertising Management, and Advertising Research Methods. You'll also need to fulfill the required credit hours by choosing additional Advertising electives.

Elective Options:

With a vast range of elective courses, you have the opportunity to tailor your degree to your interests. Some electives related to advertising that might interest you include:

1. Digital Media and Advertising: This course explores digital advertising strategies, including search engine marketing, social media advertising, and programmatic display advertising.

2. Creative Strategies: This course focuses on the creative side of advertising, teaching you about idea conceptualization, visual storytelling, and crafting impactful ad messages.

3. Media Planning and Buying: This course teaches you how to create effective media plans, negotiate media placements, and evaluate media performance.

4. Advertising & Society: Learn about the impact of advertising on society and how advertising functions within the broader socio-cultural context.

5. Multicultural Advertising: This course examines advertising strategies and campaigns targeted towards various minority groups, fostering a greater understanding of cultural diversity in the advertising industry.

It's important to note that degree plan requirements might change over time, so make sure to check the updated plan and course catalog on the UT Austin Moody College of Communication website before making any final decisions. Good luck on your journey into advertising!