Which Colleges Have Good Sports Marketing Programs?

Hi, I'm interested in studying sports marketing when I go to college. As a junior, I'm starting to compile my college list. Are there any colleges known for having strong sports marketing programs that I should look into?

As a junior, it's an excellent time to research different programs and colleges to find the best fit for your interests, such as sports marketing. While many universities may not have a specific sports marketing major, many offer programs or concentrations in sports management, marketing, or a combination of both. Here are some institutions known for having strong programs in these areas:

1. University of Oregon: The University of Oregon's Warsaw Sports Marketing Center, housed within the Lundquist College of Business, is one of the first and most prominent sports marketing programs in the United States. They offer a Sports Business Concentration for undergraduates that covers topics like sports marketing, sports sponsorship, and sports analytics.

2. University of Massachusetts Amherst: UMass Amherst's Mark H. McCormack Department of Sport Management, part of the Isenberg School of Management, offers a sport management major with courses in sports marketing, sports law, and sport finance. The department is highly regarded in the industry and offers various experiential learning opportunities, including internships and networking events.

3. Indiana University Bloomington: The School of Public Health at Indiana University Bloomington features a Sport Marketing and Management major, where you can learn about marketing principles within the context of the sports industry. You'll have the opportunity to study topics like sport sponsorship, sport communications, and athletic event promotion.

4. University of Michigan: The University of Michigan offers a unique undergraduate minor in sports management through the School of Kinesiology. Students can take courses related to sports marketing, sports economics, and other business aspects of the sporting industry.

5. Florida State University: At FSU, you can pursue a degree in Sport Management at the undergraduate level through the College of Education. This program offers courses in sport promotion and marketing, sport event planning, and sports law, providing students with a solid foundation in sports marketing.

Remember to consider factors like location, size, and campus culture when building your college list. It's important to find a school that both fits your academic interests and is a good overall match for your preferences. Try to visit schools or attend virtual information sessions, and don't hesitate to reach out to admissions offices or professors to ask specific questions about their programs.