JMU Marketing Program

What's up guys! I'm considering applying to James Madison University for a marketing major. Can any current or former students share some insight about the program? Is the curriculum up-to-date with the latest marketing trends? Any unique experiences you've had while pursuing a marketing major at JMU?

Hey there! I'm not a current or former student, but I've heard great things about James Madison University's marketing program and have gathered some insights to share with you. The marketing program at JMU is housed within the College of Business, which is well-regarded and AACSB-accredited. The curriculum focuses on providing a strong foundation in marketing principles, analytics, and strategy. Additionally, the coursework offers a good balance of theory and hands-on, practical learning experiences that help to keep students updated with current marketing trends.

One unique aspect of the marketing program at JMU is their experiential learning opportunities. The Madison Marketing Association (MMA) is a popular student-run organization where marketing majors can network with peers, participate in professional development events, and engage in real-world marketing projects for local businesses and non-profits. Participating in MMA provides valuable experience for students looking to gain practical skills and build their resumes before graduating.

Another standout feature of JMU's marketing program is the multitude of study abroad options available, which can help differentiate your academic experience. There are several faculty-led, JMU-specific programs tailored for business and marketing students. These abroad experiences allow you to study marketing from a global perspective and expose you to marketing practices in different cultural and business contexts.

Finally, the Marketing program at JMU has a strong focus on professional development and career preparation. The College of Business offers career advising and coaching services, along with hosting career fairs and providing resources to help students land internships and full-time positions upon graduation.

Overall, the marketing major at JMU offers a comprehensive and up-to-date curriculum along with unique opportunities for experiential learning, study abroad experiences, and professional development. If you think it's a good fit for you, be sure to visit the campus and sit in on some marketing classes if possible to get a feel for the program firsthand. Good luck with your college search!