University of Kansas Marketing Major

Hey guys, I'm thinking about studying marketing in college and I'm considering the University of Kansas. How's their marketing program? Does anyone have any firsthand experiences or knowledge about the quality of their program and the opportunities available?

Hey there! The University of Kansas (KU) does offer a solid marketing program through the School of Business. While I don't have firsthand experience, I can share some general information to help you make an informed decision.

KU's marketing major focuses on developing students' analytical and strategic thinking, as well as honing their communication and presentation skills. The curriculum includes courses in consumer behavior, market research, sales, advertising, promotions, and digital marketing. There are also elective courses available that allow you to explore specific areas of interest further.

The University of Kansas has a strong network of alumni, many of which are in marketing and related fields. This can lead to valuable connections and networking opportunities for students. Additionally, the school often invites guest speakers from the marketing industry, which can provide insights into real-world experiences and advice.

One notable feature of the program is KU's Marketing Club, which enables students to gain hands-on experience in implementing marketing concepts and work on marketing projects. Their involvement in this club can not only help build their resume, but also strengthen their networking within the marketing community.

When researching internships and job opportunities, KU's Business Career Services can be a valuable resource. They offer support in resume and cover letter preparation, job search strategies, and interview coaching. Furthermore, KU holds job and internship fairs, giving students the chance to connect with potential employers.

While the University of Kansas may not have the same national reputation as some other top marketing programs, it still offers a quality education and a range of opportunities for students to develop, network, and eventually find employment in the field. Ultimately, the success of your marketing education at KU will depend on how much effort you put into making the most of the available resources and experiences. Good luck!