How strong is the marketing program at Vanderbilt University?

Hey everyone! I'm applying to colleges and I'm interested in studying marketing. I've heard good things about Vanderbilt University, but I'm wondering if their marketing program is top-notch. Does anyone have any info or personal experiences regarding this program? Thanks in advance!

Hi there! You're right to consider the strength of the marketing program for your college choice. At Vanderbilt University, marketing falls within the Owen Graduate School of Management. Although primarily known for its graduate programs, the Owen School offers undergraduate business minors as well. One of these minors is Corporate Strategy, which includes several marketing courses. It's worth noting that this minor is open to all undergraduate students at Vanderbilt, regardless of their major.

The business minor at Vanderbilt isn't a full-fledged marketing major as you might find at other universities. However, the program's approach is focused on providing well-rounded business skills, and you'll be able to take classes in marketing, branding, and consumer behavior. Additionally, being a part of Vanderbilt's Owen community will offer you access to professional development opportunities, networking events, and exposure to industry leaders.

Despite not having a dedicated undergraduate marketing major, Vanderbilt excels in providing a broad liberal arts education, which can be enriched by the business minor and marketing coursework. This background can serve as a solid foundation to pursue a career in marketing or provide you the chance to delve deeper into marketing during graduate school.

If you're still unsure, take a look at the specific marketing courses offered, and explore the resources available for networking and internships at Vanderbilt. It's essential to find a school that offers the courses and experiences you're looking for, so you can get the most out of your education. Good luck with your college search!