Digital Marketing College Programs

What's up, guys? I'm a junior and I've been thinking about majoring in digital marketing. I'm trying to find colleges that have solid digital marketing programs. Can anyone recommend some schools to look into?

Hey there! It's great that you're considering digital marketing as a major. While digital marketing is a fairly niche major, a number of colleges offer programs or concentrations in this field. Here are a few schools with notable digital marketing programs or related fields that you might want to check out:

1. University of Michigan - Dearborn: The Digital Marketing major at UMD is part of their College of Business and combines marketing strategy with digital advertising. It covers various aspects such as social media, search engine optimization (SEO), and web analytics.

2. New York University: NYU offers a concentration in Digital Marketing within their Marketing major at their Stern School of Business. The program includes courses on social media marketing, mobile marketing, and marketing analytics.

3. Temple University: The Fox School of Business at Temple offers a Bachelor of Business Administration (BBA) with a concentration in Digital Marketing.

4. Bentley University: Bentley offers a Bachelor of Science in Marketing with a Digital Marketing Concentration. The program covers topics such as search marketing, social media, and data-driven marketing.

5. Indiana University - Bloomington: The Kelley School of Business at Indiana University offers a Marketing major with a Digital and Social Media Marketing concentration.

While these schools have specific digital marketing programs or concentrations, you might also want to consider colleges that offer strong marketing programs in general. Since marketing, especially digital marketing, is a constantly evolving field, a broader marketing education can provide you with valuable skills and prepare you for various marketing career paths.

When considering schools, be sure to look up their course offerings, faculty, and any hands-on learning opportunities—like internships or student-run agencies—to get a sense of how the program could support your goals in digital marketing.

Good luck with your search!