I'm a junior and I'm pretty fascinated by marketing. I've been looking into Lehigh University and am particularly drawn to their marketing major. Can anyone provide me some info? How's the curriculum, faculty, and job prospects post-graduation?
Lehigh University's marketing program is highly regarded and offers a robust curriculum covering all fundamental aspects of marketing, from consumer behavior, market research, and global marketing to digital marketing and product development. The College of Business also offers marketing majors the ability to specialize through minors and concentrations, like Data Analytics and Sales, helping you enhance your marketability post-graduation.
Being a part of a research institution, Lehigh's faculty have a range of experiences and expertise that informs their teaching. They are typically accomplished professionals in their field, having worked for international corporations or even starting their own businesses. You'd likely find their real-world experiences are incredibly valuable in the classroom. However, remember, every professor has a different teaching style, so make sure to check out the reviews on sites like RateMyProfessor before committing to a class.
As for post-graduation prospects, Lehigh's Center for Career and Professional Development provides extensive support in the form of career coaching, internships, and job placement services. Many marketing majors land roles in top companies across several industries. In fact, Lehigh boasts a strong 96% placement rate within six months of graduation, which is quite promising.
Keep in mind that while the program is indeed advantageous, your personal growth, efforts, internships, and network will play a significant role in defining your career. Therefore, along with your regular coursework, consider joining marketing clubs or taking part in other relevant on-campus opportunities to gain hands-on experience and build connections.
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