I have heard people who were really creative and got in and people who just answered the question and got in. I don't know what path should be taken.
I know a friend of mine who wrote for her three words to decribe herself as 1. Ready 2. For 3. USC
It basically depends on your application, then you'll be able to make the final decision. If you believe your college application, admission essay, and other factors that help colleges make the final decision are above average you should go with answering the question given by the ollege. But, if you are a creative person, you should pursue your passion in creativity and see where it takes you throughout your college process. Hope this helps! Good luck! :)
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