The Wow Method is simple, with clear instructions to help you succeed. If you choose a private coaching package, your coach will help you build on your strengths and demonstrate your best qualities. All of our packages include everything you need to complete every writing task for any type of school. The only difference is the amount of one-on-one coaching and customization.

As Shawn Felton (Cornell University) said in the foreword to our book, “In all my years working at private and public selective institutions, I haven’t seen anyone go as deep as Kim or Susan to gather and share accurate information from me about the college essay and its role in all admissions. They ask me good questions and listen to my answers. It’s always been clear to me that at their core, they do this work because they care about helping students like you, and in the most ethical way. They care about the written word, how it is taught, and how to reveal and protect the authentic student voice. Your voice. That’s what I care most about, too.”

When we review essays, we look for specific information that admissions officers tell us they care about. A college essay should be effective. It does not have to be a piece of literary art. Your readers are not looking for perfection. We make suggestions for improvement in the margins, and we also point out where your essay works well. We read for clarity and consistency, focusing on content, structure, and polish.