More than 11,000 prospective families drive to Flagstaff each year for a campus visit, NAU's highest-converting recruitment touchpoint. Everything around it was manual, and once a family drove home, the university heard nothing back.
"We wanted to elevate the family experience before, during, and after their time on campus by providing immediate, personalized support right when they need it most."— Taylor Rice, Assistant Director of Enrollment Management, Northern Arizona University
Everything NAU needed was already sitting in a registration
Every tour sign-up told NAU which program, interests, and timeline a family had in mind, but it sat idle in Eventbrite. CollegeVine turned those registrations into one clean profile per visitor, refreshed every 2 hours, with nothing for the visits team to upload or configure.
Introducing Cline
Cline, NAU's campus visit agent, reads each family's timeline and routes them down one of three paths, from a welcome shaped by their interests through a same-day feedback check-in.
A family that books a tour, an info session, and an academic showcase is still one profile to Cline. If they text back with a question about parking or lunch, they get a real answer, at whatever hour they ask.
"Operationally, having access to robust qualitative and quantitative insights is transformative. Being able to track visitor trends in real time empowers our team to embrace true data-informed decision-making across the department and division."— Maggie Thom, Senior Director of Strategic Enrollment and Marketing, Northern Arizona University
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